# A Useful Guide to SWOT Analysis

> A guide to SWOT analysis.

- URL: https://essential.construction/files/business-operations/marketing/a-useful-guide-to-swot-analysis/
- Publisher: Essential Construction (https://essential.construction/)
- Last updated: 2024-02-05
- Price: Free download
- Categories: Marketing, Guides
- Division: 01 - General
- File Type: PDF
- Language: English

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A guide to SWOT analysis.

The goal of this Useful Guide is …

- To introduce SWOT as a useful strategy tool,
- To help you carry out a SWOT analysis that is robust and relevant,
- To guide you around its pitfalls, so that you can create a strategic direction for you or your organisation.

This Useful Guide is a book about SWOT as a strategy analysis tool; it is not a Useful Guide to Strategy; that is a separate subject. A future Useful Guide is expected to cover a wider view of strategy.