{"id":22527,"date":"2023-10-07T00:23:07","date_gmt":"2023-10-07T07:23:07","guid":{"rendered":"https:\/\/essential.construction\/news\/bkt-signs-on-for-curling-through-to-2026\/"},"modified":"2023-10-07T00:23:08","modified_gmt":"2023-10-07T07:23:08","slug":"bkt-signs-on-for-curling-through-to-2026","status":"publish","type":"post","link":"https:\/\/essential.construction\/news\/bkt-signs-on-for-curling-through-to-2026\/","title":{"rendered":"BKT signs on for curling through to 2026"},"content":{"rendered":"

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Citing the positive values spread through healthy competition and sport, BKT announced that the company has signed a three-year agreement that will continue its support of the World Curling Championships. The industrial and agricultural tire manufacturer confirmed its support for Curling Canada and the World Curling Federation as title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women\u2019s Curling Championship, scheduled for March at Centre 200 in Sydney, N.S. Curling is the most broadcasted women\u2019s sport in Canada.<\/p>\n

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(Image courtesy of BKT Tires)<\/p>\n<\/div>\n

BKT Tires became first involved in curling as a co-sponsor of the 2020 Continental Cup of Curling and since then has been actively engaged in international curling events each year, including sponsoring the 2021 and 2023 Men\u2019s World Championships and the 2022 Women\u2019s World Championships.<\/p>\n

The company offers a wide range of off-highway tires specifically designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sectors. The brand enjoys a high level of visibility worldwide, partly due to a wide array of sports sponsorships.<\/p>\n

\u201cIn the world of curling, where precision and performance meet on ice, BKT is proud to be the driving force behind a league that unites fans around the world,\u201d stated Rajiv Poddar, joint managing director of BKT Tires. \u201cOur commitment to curling aligns with our faith in the power of sport to promote positive values and bonds within society. We are longingly expecting many more exciting moments on ice and a bright future alongside the passionate curling community.\u201d<\/p>\n

\u201cWhen thinking of Canada, the first things that come to my mind are its vast landscapes, friendly people and, of course, world-class curling. BKT\u2019s relationship with Curling Canada is not new, and today I am really excited to say that our partnership is not only going strong, but it is getting even stronger,\u201d added Lucia Salmaso, managing director at BKT Europe. \u201cWe are extending our support as title sponsor for the three upcoming world championships right here in Canada, and our journey will start with the 2024 BKT Women\u2019s World Curling Championship.\u201d<\/p>\n

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www.bkt-tires.com<\/a><\/p>\n<\/p><\/div>\n