{"id":25638,"date":"2024-05-01T14:01:20","date_gmt":"2024-05-01T21:01:20","guid":{"rendered":"https:\/\/essential.construction\/news\/suffolk-expands-services-beyond-construction\/"},"modified":"2024-05-01T14:01:22","modified_gmt":"2024-05-01T21:01:22","slug":"suffolk-expands-services-beyond-construction","status":"publish","type":"post","link":"https:\/\/essential.construction\/news\/suffolk-expands-services-beyond-construction\/","title":{"rendered":"Suffolk Expands Services Beyond Construction"},"content":{"rendered":"

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Suffolk<\/a>, one of the most innovative and successful contractors in the USA, unveiled a diversification strategy. It is focused on leveraging the company\u2019s core competency of construction and expanding into additional service lines to create a fully-integrated platform that adds value for clients across the entire building lifecycle. \u00a0As part of the strategy, Suffolk launched a contemporary brand positioning and identity.<\/p>\n

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\u201cCommitment to forward progress and innovation, especially in a world of constant change and disruption, is absolutely critical for success. We\u2019re thinking differently and finding new ways to add value and deliver on our promise to clients,\u201d said\u00a0John Fish<\/strong><\/a>, chairman and CEO of Suffolk.<\/p>\n

Suffolk\u2019s diversification strategy will focus on expanding services beyond its core construction capabilities into vertical service lines, positioning it as an end-to-end business capable of delivering on its value proposition: \u201cInvest. Innovate. Build.\u201d The vertical service lines include real estate funding, design, technology investment, and research and development.<\/p>\n

Suffolk Capital<\/em> is the company\u2019s real estate funding service line formerly known as Suffolk Ventures. It will strategically invest in sophisticated technology start-up companies and entrepreneurial ventures that will help fuel its innovation eco-system to drive the pace of change in the industry.\u00a0<\/p>\n

Suffolk\u2019s design-assist vertical will leverage technology to incorporate cost and constructability insights into conceptual designs to create efficiencies in the design process and shorten the development cycle. Suffolk plans to construct the \u201cGarage,\u201d an incubation space for academic partnerships, startups, co-working spaces, and industry-related research and experimentation.<\/p>\n

Suffolk\u2019s existing self-perform arm will continue offering general requirements, equipment rentals, concrete services, and drywall services. Suffolk plans to eventually launch vertical service lines including enterprise risk management and insurance, supply chain management, and facilities management. The company will continue leveraging its core competencies and expertise by providing valuable construction management services for clients<\/p>\n

As a result of its diversification strategy, Suffolk will be
\npositioned to add value across the entire lifecycle of a building<\/p>\n

\u201cSuffolk\u2019s relentless pursuit to remain relevant in a constantly changing world is evident in its experimentation with new technologies, its implementation of innovating processes, and its continuous investment in its people. Staying relevant to all of its stakeholders has been at the heart of Suffolk\u2019s growth strategy,\u201d said Boris Groysberg<\/strong>, advisor to Suffolk and professor of business administration at Harvard Business School.<\/p>\n

Building on the equity in the core business, the company\u2019s new brand
\nidentity lays the foundation for expansion and elasticity beyond the
\ntraditional construction category. The new brand is different from any other in
\nthe industry, in a category in which marketing and brand are often overlooked.<\/p>\n

Suffolk\u2019s new tagline, \u201cProve impossible wrong,\u201d is a bold, ambitious call to action that supports its greater purpose to redefine what is possible, challenge boundaries and dream big.<\/p>\n

Source: Suffolk, Boston, MA, February 3, 2020 <\/em><\/p>\n

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