{"id":26033,"date":"2024-05-31T03:10:28","date_gmt":"2024-05-31T10:10:28","guid":{"rendered":"https:\/\/essential.construction\/news\/tips-for-successful-rd-project-communication\/"},"modified":"2024-05-31T03:10:33","modified_gmt":"2024-05-31T10:10:33","slug":"tips-for-successful-rd-project-communication","status":"publish","type":"post","link":"https:\/\/essential.construction\/news\/tips-for-successful-rd-project-communication\/","title":{"rendered":"Tips for Successful R&#038;D Project Communication"},"content":{"rendered":"<p> <a href=\"https:\/\/essential.construction\/files\/membership-default-internal\/\" class=\"memberhide\"><img decoding=\"async\" src=\"https:\/\/essential.construction\/news\/wp-content\/uploads\/sites\/15\/2023\/01\/20220718_175041000_iOS.jpg\" alt=\"-\"><\/a><br\/><br \/>\n<\/p>\n<div id=\"\">\n<p>Project clients, end-users, influencers, students, funders, and the media all impact the ultimate success of an R&amp;D project. How can you consider them in your communication and communicate effectively?<\/p>\n<p>My company, <a rel=\"nofollow noopener\" href=\"https:\/\/aepartners.fi\/\" target=\"_blank\">AE Partners<\/a>, helps built environment R&amp;D projects succeed through communication. Here are a few tips that we\u2019ve found useful for your next R&amp;D project!<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-project-planning-make-the-proposal-easy-for-decision-makers-to-approve\">Project Planning \u2013 Make the Proposal Easy for Decision-Makers to Approve<\/h2>\n<p>Project communication has already started in the planning phase. The preparation, planning, and acquisition of funding for the project are marketing and sales efforts that determine the project\u2019s future.<\/p>\n<ul>\n<li>Think strategically about project communication: to whom, why, and towards what goals.<\/li>\n<li>For funders and clients, risks and their management are important issues. Discuss these openly but demonstrate that the risks are manageable.<\/li>\n<li>Messages, language, and visual presentations should be designed and executed like any professional marketing communication.<\/li>\n<li>A decision-maker may not be an expert on the project\u2019s content, which should be considered in both content and presentation style.<\/li>\n<li>If the project is international, consider cultural differences in your messages. Knowledge of marketing and sales psychology can also be beneficial in project preparation.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-project-kick-off-utilize-the-newsworthiness-of-the-project\">Project Kick-off \u2013 Utilize the Newsworthiness of the Project<\/h2>\n<p>In the kick-off phase, it is essential to create excitement and get the flywheel moving. The kick-off is also an excellent time to gain publicity for the project.<\/p>\n<ul>\n<li>Publicly stated goals reinforce the commitment of the entire project team.<\/li>\n<li>The project\u2019s expected outcomes and impacts interest the audience more than the project\u2019s work packages.<\/li>\n<li>Accentuate the unique or new features of the project. What is the standout feature that sticks in everyone\u2019s mind about your project?<\/li>\n<li>Start regular public and internal updates from the get-go.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-execution-increase-interest\">Execution \u2013 Increase Interest<\/h2>\n<p>Communication during the execution phase informs target groups about what is happening in the project, what results it has produced, and their significance.<\/p>\n<ul>\n<li>In external project communication, regularity improves results, while surprises increase interest.<\/li>\n<li>The scientific community has its publication channels and conventions. Communication for the general audience is entirely different. Think about explaining things so that even a journalist can understand and convey the message correctly.<\/li>\n<li>Tell stories. Only five percent of the audience remembers statistics, while stories stick with 63 percent.<\/li>\n<li>Listen to what others are saying about your project. It tells you a lot about the success of your communication.<\/li>\n<li>Use various communication tactics and channels creatively. Sometimes, an article in a leisure publication has a more significant impact than a professional journal.<\/li>\n<li>Engage in conversations. Good communication is not a monologue.<\/li>\n<li>There is always something to tell about the project!<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-project-completion-inspire-adoption-of-results\">Project Completion \u2013 Inspire Adoption of Results<\/h2>\n<p>The completion of the project is a highlight that should be visible and audible.<\/p>\n<ul>\n<li>Demonstrate the project\u2019s achievements and future potential.<\/li>\n<li>Provide success stories and case studies that showcase how the project\u2019s results can be applied in real-world scenarios.<\/li>\n<li>Make it easy for stakeholders to share the project\u2019s results and give testimonials.<\/li>\n<li>Good communication lays the groundwork for the future. If the project is\u00a0passed on to a new project, well-managed communication has created a good foundation for it.<\/li>\n<\/ul>\n<p>Feel free to reach out to me on <a rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/in\/aarniheiskanen\/\" target=\"_blank\">LinkedIn<\/a> or email me at <a><span id=\"eeb-792011-58524\"\/><noscript>*protected email*<\/noscript><\/a> if you would like to discuss strategies for effective project communication!<\/p>\n<p> <span class=\"et_social_bottom_trigger\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5143531171910809\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- News - Bottom -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-5143531171910809\"\r\n     data-ad-slot=\"8320848692\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/aec-business.com\/tips-for-successful-rd-project-communication\/\" rel=\"nofollow noopener\" target=\"_blank\">This article was originally posted at Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project clients, end-users, influencers, students, funders, and the media all impact the ultimate success of an R&amp;D project. How can &#8230; <a title=\"Tips for Successful R&#038;D Project Communication\" class=\"read-more\" href=\"https:\/\/essential.construction\/news\/tips-for-successful-rd-project-communication\/\" aria-label=\"Read more about Tips for Successful R&#038;D Project Communication\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":26034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1062,1066],"tags":[],"class_list":["post-26033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aec-business","category-all-posts","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts\/26033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/comments?post=26033"}],"version-history":[{"count":0,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts\/26033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/media\/26034"}],"wp:attachment":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/media?parent=26033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/categories?post=26033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/tags?post=26033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}