In this podcast episode, I interview Joe Pulizzi<\/strong>, the leading\u00a0content marketing expert.\u00a0We talk about why content marketing is valuable for AEC firms, where to start, and how to stay successful.<\/p>\n I had a chance to listen to Joe live at Content Marketing Forum Helsinki, <\/strong>organized by Kubo<\/a>,\u00a0<\/strong> in September 2016. Joe\u2019s presentation was very inspiring and hands-on, as are his books.<\/p>\n Go to Content Marketing Institute<\/a> to learn more. Joe\u2019s home page is at\u00a0http:\/\/www.joepulizzi.com\/<\/a>.<\/p>\n Podcast: Play in new window<\/a> | Download<\/a><\/p>\n Subscribe: <\/p>\n<\/div>\n![\"joe-pulizzi-presenting\"](\"https:\/\/aec-business.com\/wp-content\/uploads\/2016\/10\/joe-pulizzi-presenting.jpg\")
Joe Pulizzi is\u00a0founder of\u00a0 Content Marketing Institute<\/a><\/strong>, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World<\/a><\/strong>.\u00a0Joe\u00a0is the winner of the 2014 John Caldwell Lifetime Achievement Award<\/a> from the Content Council.\u00a0 \u00a0Joe\u2019s the author of four books, including his latest\u00a0Content Inc.<\/a><\/em>\u00a0 His third book, Epic Content Marketing<\/a>\u00a0<\/em>was named one of \u201cFive Must Read Business Books of 2013<\/a>\u201d by Fortune Magazine. You can find Joe on Twitter\u00a0@JoePulizzi<\/a>. If you ever see Joe in person, he\u2019ll be wearing orange.<\/p>\nListen to the interview (also in iTunes)<\/h2>\n