{"id":31959,"date":"2025-08-22T20:40:48","date_gmt":"2025-08-23T03:40:48","guid":{"rendered":"https:\/\/essential.construction\/news\/branding-aec-services-interview-with-tobias-dahlberg\/"},"modified":"2025-08-22T20:40:48","modified_gmt":"2025-08-23T03:40:48","slug":"branding-aec-services-interview-with-tobias-dahlberg","status":"publish","type":"post","link":"https:\/\/essential.construction\/news\/branding-aec-services-interview-with-tobias-dahlberg\/","title":{"rendered":"Branding AEC Services \u2013 Interview with Tobias Dahlberg"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"\">\n<p>In this podcast interview\u00a0<strong>Tobias Dahlberg<\/strong>, CEO of <strong>Wonder Agency<\/strong>, talks about branding. You\u2019ll learn what a brand means, how to develop a brand, and why branding is a strategic question.<span id=\"more-5978\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5981 img-responsive lazyload\" src=\"https:\/\/aec-business.com\/wp-content\/uploads\/2016\/08\/Tobias-Dahlberg-Wonder-Agency.jpg\" alt=\"Tobias-Dahlberg-Wonder-Agency\" width=\"303\" height=\"374\"\/><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5981 img-responsive lazyload\" src=\"https:\/\/aec-business.com\/wp-content\/uploads\/2016\/08\/Tobias-Dahlberg-Wonder-Agency.jpg\" alt=\"Tobias-Dahlberg-Wonder-Agency\" width=\"303\" height=\"374\"\/><\/p>\n<ul>\n<li>What is your definition of \u201cbrand\u201d?<\/li>\n<li>Assuming that I\u2019m developing a new service in the construction industry, why should I pay attention to branding as part of my strategy?<\/li>\n<li>Can you walk us through the process of creating and launching a brand for a service?<\/li>\n<li>What do you think about the relationship between a company brand and branding individual services?<\/li>\n<li>Do you have tips for naming a service?<\/li>\n<\/ul>\n<p>Tobias also talks about his mission and future plans.<\/p>\n<p>Wonder Agency partners with ambitious clients to create breakthroughs for their brands by fulfilling their true potential. The company mixes the disciplines of strategy, branding, design and innovation. Wonder has worked with brands such as Fiskars, Coca-Cola, Paulig, Iittala, and many more. You can learn more about Tobias at <a rel=\"nofollow noopener\" href=\"http:\/\/www.tobiasdahlberg.com\/\" target=\"_blank\">www.tobiasdahlberg.com<\/a> and about the services his company provides at <a rel=\"nofollow noopener\" href=\"http:\/\/www.wonderagency.com\/\" target=\"_blank\">www.wonderagency.com<\/a>.<\/p>\n<h2>Listen to the interview (also on iTunes)<\/h2>\n<p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a rel=\"nofollow noopener\" href=\"http:\/\/media.blubrry.com\/aecbusiness\/aec-business.s3.amazonaws.com\/Tobias-Dahlberg-Interview.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw(&#039;https:\/\/aec-business.com\/?powerpress_pinw=5978-podcast&#039;);\">Play in new window<\/a> | <a rel=\"nofollow noopener\" href=\"http:\/\/media.blubrry.com\/aecbusiness\/aec-business.s3.amazonaws.com\/Tobias-Dahlberg-Interview.mp3\" class=\"powerpress_link_d\" title=\"Download\" download=\"Tobias-Dahlberg-Interview.mp3\" target=\"_blank\">Download<\/a><\/p>\n<p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/aec-business.com\/branding-aec-services-interview-tobias-dahlberg\/\" rel=\"nofollow noopener\" target=\"_blank\">This article was originally posted at Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] In this podcast interview\u00a0Tobias Dahlberg, CEO of Wonder Agency, talks about branding. You\u2019ll learn what a brand means, how &#8230; <a title=\"Branding AEC Services \u2013 Interview with Tobias Dahlberg\" class=\"read-more\" href=\"https:\/\/essential.construction\/news\/branding-aec-services-interview-with-tobias-dahlberg\/\" aria-label=\"Read more about Branding AEC Services \u2013 Interview with Tobias Dahlberg\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1062,1066],"tags":[1164],"class_list":["post-31959","post","type-post","status-publish","format-standard","hentry","category-aec-business","category-all-posts","tag-business-development","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts\/31959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/comments?post=31959"}],"version-history":[{"count":0,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts\/31959\/revisions"}],"wp:attachment":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/media?parent=31959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/categories?post=31959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/tags?post=31959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}