Stefan Engeseth<\/strong> is author,\u00a0consultant, speaker, CEO and Guest Professor. His latest book is Sharkonomics<\/strong>. In this podcast episode, we\u2019re going to talk about what nature has taught Stefan and how that could be applied to the construction industry.<\/p>\n Stefan Engeseth argues that\u00a0taking market share from market leaders is about being aware, creating\u00a0presence and punching above your weight. By applying the behavioral\u00a0traits of the shark, Engeseth has created a number of highly practical\u00a0business strategies which include striking unpredictably, developing\u00a0a sensory system, hunting in packs and how to locate blind spots. The\u00a0more competitive your marketplace, the more effective Sharkonomics\u00a0can be. After all sharks have been evolving for over 420 million years\u00a0and are still very much the leaders in their space.<\/p>\n Who are the sharks threatening the construction industry and how could disruption take place? These are the themes of the interview.<\/p>\n Visit\u00a0www.sharkonomics.com<\/a>\u00a0and\u00a0www.detectivemarketing.com<\/a>\u00a0to learn more about Stefan\u2019s ideas, books, and services.<\/p>\n Images are courtesy of DetectiveMarketing.<\/em><\/p>\n Podcast: Play in new window<\/a> | Download<\/a><\/p>\n Subscribe: <\/p>\n<\/div>\n![\"Stefan](\"https:\/\/aec-business.com\/wp-content\/uploads\/2016\/06\/stefan-engeseth.jpg\")
Sharks are not only nature\u2019s most revered killing machines,\u00a0they are highly strategic and efficient predators. Studying their
behavior and instincts can provide lessons for companies of any\u00a0size who want to attack the competition.<\/p>\nListen to the interview (also on iTunes)<\/h2>\n