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Every company, big or small, can innovate. Companies that don\u2019t innovate end up competing with their peers on the lowest profit. Here are five more ways to start innovating your next service (check out\u00a0the first five)<\/a>.<\/p>\n How can you make something that takes a week to complete happen in an hour? What are the consequences of radically reducing the lead time?<\/p>\n In an interview<\/a>, Ryan Zizzo<\/strong> explained how Bionova<\/strong>\u2019s One-click LCA\u00a0solution makes it possible to conduct standards-compliant life cycle assessments (LCAs) with just one click using data from a building information model. The ability to automate a task like this means that you don\u2019t have to any special expertise to conduct LCAs for your company. It is easy to scale up a service when it doesn\u2019t depend on the work of a few individuals.<\/p>\n Many professionals charge for their work by the hour. The hourly charge may be the best, most flexible choice in some cases, but it has shortcomings. This model does not reward efficiency or high-quality work. It misleads the client to think that the price of an hour is the only thing they are negotiating when selecting suppliers. The focus is on the price of the hour and not the amount of hours, whether they\u2019re justified, or the end result of the job.<\/p>\n What if you charge based on results, square meters, time or cost savings, number of units, or the value the customer defines as a metric? Could you charge a fixed fee per month? How would it change your competitive position, your clients\u2019 perception of you, or the way in which you operate?<\/p>\n Construction industry companies live off of projects. They bid for projects, complete projects, and move on to the next project. However, clients and users have needs before and after the project, and there are many benefits when suppliers get involved.<\/p>\n Granlund<\/strong>, for example, has an online service called PULSE<\/a><\/strong>. It collects feedback on conditions in an indoor office environment. PULSE takes information collected from sensors in the building, combines it with user feedback (sent via phone and PC), and displays the results in real time with a single figure. This figure measures the building\u2019s wellbeing and helps the company make better maintenance decisions.<\/p>\n As an energy consultant and HVAC\u00a0engineering firm, Granlund can show its clients how a certain building is performing. This awareness can lead to new projects for Granlund. PULSE can also serve as a post-project evaluation tool. Naturally, it is also a marketing channel for Granlund.<\/p>\n Construction industry firms have a lot to gain from improving customer experiences. This applies to B2B and B2C relationships.<\/p>\n Homes usually cost way more than a car, but the experience of buying a new home is not always as thrilling. The customer gets layouts and renderings of the future home as well as some printed material samples.<\/p>\n I remember that a professor of environmental psychology once said that when she was buying a new home, she could not understand the plans the contractor provided. She had absolutely no idea about what the size of the kitchen or the living room would be, for example. The construction was actually a pilot project in which the customers ended up building life-sized cardboard models of the interiors to experience the dimensions.<\/p>\n I visited a startup company, Teatime Research<\/a><\/strong>, that wants to make home-buying a pleasant, enthralling experience. They\u2019ve developed Showroom<\/strong>, a virtual-reality app that lets homebuyers enter their future homes, make choices, and experience how their future homes will look and feel. This app, coupled with an ability to purchase home products at the same time, certainly takes the buying experience to the next level.<\/p>\n Construction industry companies often spend a lot of time on non-value-creating activities. Even worse, they do these activities in an inefficient way, thus losing time and opportunity.\u00a0 Productization allows construction businesses to identify and systemize their activities to easily replicate them and sell them to clients.<\/p>\n While many may fear that productization results in commoditization, it does the opposite. By focusing on key value-creating activities and packaging them better for your clients, you can emphasize the uniqueness of your offerings and stand out from the competition.<\/p>\n Workspace<\/strong> is a leading Nordic consulting and design agency specializing in workplace design and management. They offer services to the businesses using offices, not the property owners.\u00a0 They\u2019ve successfully productized workplace change projects<\/a>. In the last ten years, they\u2019ve worked with over 1,000 change projects. They\u2019ve devised a seven-step process they use over and over again, but they always get unique results.<\/p>\n This was the second part of a two-part story. Read the first part<\/a>.<\/p>\n \u00a0<\/p>\n<\/div>\n6. Radically shorten the lead time<\/h2>\n
7. Stop charging by the hour<\/h2>\n
8. Offer pre- and post-project services<\/h2>\n
9. Create an awesome customer experience<\/h2>\n
10. Productize your service<\/h2>\n