The Contractor Productivity Forum<\/a>, coming Oct. 1 to the Toronto Congress Centre, promises real-world solutions that renovation and custom homebuilding contractors can use to enhance efficiency, productivity and, ultimately, profitability. These aren\u2019t pie-in-the-sky ideas that require huge investments in time and money to implement \u2013 the focus is on approaches you can use today without risking your business.<\/p>\n One of these is using your local equipment rental store more effectively. Using up-to-date, well-maintained tools and machinery is an obvious way to make any job faster and easier, and to improve quality on the finished product. Also, today\u2019s equipment has advanced features you may not even be aware of: telematics, useage tracking, theft and tampering protection, power use optimization, wet-stacking protection for generators, humidity control for jobsite air systems, powerful battery-powered equipment that can be used indoors, jobsite power banks and much more. Your rental store can give you access to all this at a fraction of the cost of buying it, while providing expertly maintained and late-model versions of the equipment. Further, it can tell you how to use it, fix or replace it if it breaks in the field, and pick it up and drop it off at your jobsite. Finally, some larger rental operations have specialty rental outlets with equipment and experts dedicated to more complex construction challenges, like trenching, site air control and working at heights.<\/p>\n Free registration for the Contractor Productivity Forum<\/a><\/p>\n About the event<\/strong><\/p>\n The Contractor Productivity Forum is a free, one-day event hosted by Canadian Contractor<\/em> on Oct. 1 at the Toronto Congress Centre. Four exclusive expert presentations will tell renovation and custom homebuilding contractors how they can become more efficient and profitable using real-world, feasible solutions available today. The Contractor Productivity Forum is held in conjunction with the Canadian Rental Mart, Canada\u2019s largest trade event for the equipment rental industry, and admission to the CPF gives access to the Rental Mart<\/a> as well.<\/p>\n<\/div>\n![\"-\"](\"https:\/\/www.canadiancontractor.ca\/wp-content\/uploads\/2025\/09\/achille-450x450.jpeg\")
Achille Ettorre knows about all this because he owns GTA Equipment Rentals in Oakville, Ont. And he can talk about the business ramifications because he has an MBA from Ivey Business School and delivers TED talks advising corporations on technology leadership. A former senior executive with Loblaws and DHL, Ettorre has authored The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology<\/em>. His presentation at the Contractor Productivity Forum will tell you when it makes financial sense to rent and when to buy, and deliver a steady stream of ideas for how you can get more from your rental store.<\/p>\n