{"id":32371,"date":"2025-09-18T21:02:50","date_gmt":"2025-09-19T04:02:50","guid":{"rendered":"https:\/\/essential.construction\/news\/move-over-bob-construction-zine-makes-space-for-women\/"},"modified":"2025-09-18T21:02:50","modified_gmt":"2025-09-19T04:02:50","slug":"move-over-bob-construction-zine-makes-space-for-women","status":"publish","type":"post","link":"https:\/\/essential.construction\/news\/move-over-bob-construction-zine-makes-space-for-women\/","title":{"rendered":"\u2018Move Over Bob\u2019: Construction zine makes space for women"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.constructiondive.com\/static\/img\/play.svg?500116090725\" alt=\"-\"><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">5 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1758214652\/news\/text_to_speech\/move-over-bob-women-construction-recruiting-apprenticeships_iq75xs.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a rel=\"nofollow noopener\" href=\"https:\/\/www.constructiondive.com\/contact\/\" target=\"_blank\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span>Construction has a reputation for being a boys club. That perception exists for a reason.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>About <\/span><\/span><\/span><\/span><\/span><\/span><a rel=\"nofollow noopener\" href=\"https:\/\/www.bls.gov\/cps\/cpsaat18.htm\" target=\"_blank\"><span><span><span><span><span><span><span><span>one in ten workers in construction were women<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span> in 2024, according to the Bureau of Labor Statistics. That percentage is even smaller in the trades.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>In Arizona, Kate Glantz is seeking to get more women into the construction workforce through an unusual method: a glossy magazine. The co-founder of the media and lifestyle brand Move Over Bob has sought to educate more women about their opportunities to pursue a career in the trades.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Here, Glantz talks with Construction Dive about the mission behind the magazine, its goals for recruiting and education and the response to its cheeky name.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div class=\"editor-note\">\n<p><em>The following has been edited for brevity and clarity<\/em>.<\/p>\n<\/div>\n<p><span><span><span><strong><span><span>CONSTRUCTION DIVE: How did this magazine come about? What\u2019s the idea behind it?<\/span><\/span><\/strong><\/span><\/span><\/span><\/p>\n<p><span><span><span><strong><span><span>KATE GLANTZ:<\/span><\/span><\/strong><\/span><\/span><\/span><span><span><span><span><span><span> A print magazine in 2025 was obviously not the very first thing we thought of, but I&#8217;ll say this time and again: Girls aren&#8217;t Googling how to be a construction worker. So we had to find ways to meet them where they are. And at the same time, we are facing a massive skilled labor shortage in the U.S. and I just don&#8217;t believe it&#8217;s an issue of interest. I really believe this is an awareness issue and it&#8217;s a narrative issue and it&#8217;s a marketing challenge. So we knew we needed to get these stories to girls where they couldn&#8217;t just click away.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<figure class=\"image-right inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"Headshot of Kate Glantz, co-founder of Move Over Bob.\" data-imagemodel=\"186157\" src=\"https:\/\/imgproxy.divecdn.com\/E22G7n9sf77SyQ2J2poBIze_8H3Afiek3LsORxEqEng\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LYXRlX0dsYW50el9DRU9fb2ZfTW92ZV9PdmVyX0JvYi5qcGc=.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Kate Glantz<\/p>\n<p>Permission granted by Move Over Bob<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p><span><span><span><span><span><span>We realized schools are where our customers are. I now have partnerships with about 350 schools \u2014 of which 80% are high schools and 20% middle schools \u2014 across Arizona, so the magazine is not only going into kids&#8217; backpacks and home to their families, but teachers are using it in class and guidance counselors are using it in their sessions. It\u2019s not curriculum, it is a glossy magazine. This first issue just came out in August. There are 20,000 copies, 18,000 of which have been distributed to schools, women&#8217;s prisons, nonprofits and some public libraries.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>But what&#8217;s really exciting, is that we&#8217;re a teen magazine in classrooms, right? And so we hired a career and technical education teacher to develop both a middle school classroom guide and then a high school classroom guide, one for CTE students, one for non-CTE, and then we have an English and Spanish family guide.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h4><span><span><span><strong><span><span>Is it only in Arizona for now?<\/span><\/span><\/strong><\/span><\/span><\/span><\/h4>\n<p><span><span><span><span><span><span>The partnerships are in Arizona. We now have subscribers all over the country. But really the storytelling is focused on Arizona. And the reason that we are starting there \u2014 we absolutely plan to be national \u2014 is that construction is quite local. Certifications and next steps and scholarships and training opportunities, they vary so much by region. And so before we went really wide with this aspirational, narrative-changing endeavor, we wanted to make sure the backend was as shored up as possible.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>It\u2019s not just cool pictures and stories and sound bites. Every page of the magazine has a QR code where you can actually then scan it and get into where the apprenticeship is. You can see, what are the opportunities in my area for plumbing, for example.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h4><span><span><span><strong><span><span>What\u2019s the relationship been like with partners, contractors and apprenticeship programs?<\/span><\/span><\/strong><\/span><\/span><\/span><\/h4>\n<p><span><span><span><span><span><span>Incredibly supportive. They love it. Everyone knows that we have a workforce shortage. And tradeswomen only make up a small share of the workforce, though it varies by region. But we know diverse perspectives make better businesses.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>I think that no matter where you fall personally, politically, there is this sort of unique expressway for what we&#8217;re doing, which is bringing more talent into the labor market. Everything that I communicate through the magazine and everything we talk about in any of our materials, frankly, is as applicable to men. It&#8217;s just the messengers are the women, and that&#8217;s just never been seen before.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h4><span><span><span><strong><span><span>Let\u2019s talk about the name. Have you received any pushback for the title \u201cMove Over Bob?\u201d<\/span><\/span><\/strong><\/span><\/span><\/span><\/h4>\n<p><span><span><span><span><span><span>I mean, in construction, you\u2019ve got to have an edge. You\u2019ve got to have a sense of humor. And if you don&#8217;t have thick skin, you&#8217;re going to be in trouble. So the choice between a more edgy and provocative name that you&#8217;re not going to forget and will perk your ears up, I feel like that&#8217;s a lot more powerful.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>This is an anthem. It&#8217;s a movement. It&#8217;s something that requires strength to say. \u201cMove over Bob.\u201d\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>But we will always say, this is not at all about pushing men out. When I ask women, \u201cHow&#8217;d you get into construction?\u201d the number one answer, far and away is: \u201cMy dad.\u201d Not one part of our ethos is anti-man. It&#8217;s the reality that everything is being built predominantly by one point of view. We pose no threat to men by bringing more women into construction.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<section class=\"storylines-carousel-wrapper hide-small show-large\" id=\"desktop-carousel\"\/>\n<p><span><span><span><span><span><span>So anyone who&#8217;s willing to listen for 10 seconds after they hear that name they\u2019ll know that we&#8217;re saying we just need men to make room. But we need them by our side, frankly. And especially those named Bob love it. Because they\u2019re like \u201cYeah, it\u2019s sassy.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.constructiondive.com\/news\/move-over-bob-women-construction-recruiting-apprenticeships\/760511\/\" rel=\"nofollow noopener\" target=\"_blank\">This article was originally posted at Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Construction &#8230; <a title=\"\u2018Move Over Bob\u2019: Construction zine makes space for women\" class=\"read-more\" href=\"https:\/\/essential.construction\/news\/move-over-bob-construction-zine-makes-space-for-women\/\" aria-label=\"Read more about \u2018Move Over Bob\u2019: Construction zine makes space for women\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[457],"tags":[],"class_list":["post-32371","post","type-post","status-publish","format-standard","hentry","category-construction-dive","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts\/32371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/comments?post=32371"}],"version-history":[{"count":0,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/posts\/32371\/revisions"}],"wp:attachment":[{"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/media?parent=32371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/categories?post=32371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essential.construction\/news\/wp-json\/wp\/v2\/tags?post=32371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}