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Colliers Private Capital Investment Group<\/a> has brought a major Etobicoke redevelopment site to market, offering investors the opportunity to partner in or acquire 900 The East Mall<\/a> on behalf of Harhay Developments<\/a>. The 4.2-acre property comes with approvals in place for a four-tower, tall mid-rise, totalling 932 residential units and 780,515 ft\u00b2, with flexibility for 50-100% managing-interest sale. The first phase is ready for NOAC by the end of the year and could be ready for construction in the first half of 2027. With Official Plan and Zoning By-law approvals secured and Site Plan Approval nearing completion, the project presents a rare, near shovel-ready opportunity within a nine-minute drive to Pearson Airport, which is undergoing a $3 billion modernization<\/a> project, and a 10-minute walk to the future Martin Grove station<\/a> on the Eglinton Line 5 West Extension.<\/p>\n Plans call for a phased redevelopment delivering four residential towers across two stages, organized around a mix of housing and ground-level retail uses. The program totals 780,515 ft\u00b2 of density, including 650,226 ft\u00b2 of residential space and 11,354 ft\u00b2 of commercial space, with 932 units ranging from studios to three-bedroom layouts. The development concept is structured to allow delivery as either a condominium, purpose-built rental, seniors development, and even a potential hotel development, offering flexibility to respond to market conditions. The existing site, currently occupied by five low-rise commercial buildings, continues to generate holding income during the transition toward redevelopment.<\/p>\n Located just south of Eglinton Avenue, the site occupies a highly accessible location at the southeast corner of the Highway 427 and 401 interchange. The property is approximately a five-minute drive from Toronto Pearson International Airport and within close reach of major retail destinations such as Sherway Gardens, while also benefiting from nearby access to Kipling and Islington stations on Bloor Line 2. Future connectivity is set to improve further with the Eglinton Line 5 West Extension<\/a>, where a station at Martin Grove Road will be roughly a 10-minute walk away, or a short bus ride.<\/p>\n From a planning standpoint, the project is well advanced, with Official Plan and Zoning By-law approvals already secured to permit high-rise, mixed-use development on the site. Site Plan Approval is in its final stages, leaving room for refinements to building design and density ahead of construction while keeping timelines intact.<\/p>\n The current scheme, designed by Core Architects<\/a>, introduces a distinctive, wave-influenced architectural expression, though the approved framework allows for further refinement by an incoming partner. Opportunities exist to simplify the building form and improve construction efficiency, with estimates suggesting hard costs could be reduced from roughly $440 to $380 per square foot, representing potential savings in the order of $46 million.\u00a0<\/p>\n Market conditions in Etobicoke point to a tightening development pipeline, with fewer new projects advancing since 2023. This slowdown is occurring alongside continued population growth, setting up a supply gap that is expected to support both rental absorption and renewed condominium demand as the market stabilizes. At the same time, reduced construction activity has eased pressure on trades and materials, with cost softening creating a more favourable window for groups able to proceed.\u00a0<\/p>\n The offering accommodates a range of deal structures, including joint venture, equity partnership, partial interest, or full acquisition. Under a purpose-built rental scenario, the project is structured as a long-term income-generating asset, with projected returns supported by phased delivery and stabilized operations. A condominium approach, by contrast, would follow a pre-sale and sellout model, requiring an initial equity contribution of roughly $30 million and offering a more concentrated return profile upon completion.\u00a0<\/p>\n The existing property, comprising five commercial buildings across 12 parcels, generates approximately $585,273 in annual income, helping offset carrying costs during pre-construction. On the development side, eligibility for government incentives (including GST rebates and a 50% reduction in development charges for rental projects) offers meaningful cost relief.\u00a0<\/p>\n The Etobicoke area supports long-term growth, with the district\u2019s population estimated at 408,936 in 2024 and continuing to expand. A large share of residents fall within the 25\u201334 age group, a cohort expected to remain dominant through the end of the decade. Household incomes in the area average $118,276, with spending levels well above the national benchmark, supporting a strong base for retail and amenity-driven development.<\/p>\n \u00a0<\/p>\n To feature a property for sale on UrbanToronto, contact us\u00a0<\/em>here<\/em><\/a>.<\/em><\/p>\n * * *<\/p>\n UrbanToronto has a research service,\u00a0<\/em>UTPro<\/em><\/a>, that provides comprehensive data on development projects in the Greater Golden Horseshoe \u2014 from proposal through to completion. We also offer\u00a0<\/em>Instant Reports<\/em><\/a>, downloadable snapshots based on location, and a daily subscription newsletter,\u00a0<\/em>New Development Insider<\/em><\/a>, that tracks projects from initial application.\u200b\u200b\u200b<\/em><\/p>\n <\/imgx><\/imgx><\/imgx><\/imgx><\/imgx><\/div>\n