The project will deliver 462 build to rent homes, public realm, ground-floor commercial space and onsite amenities.
Designed by architect Metropolitan Workshop, the proposal for 2 Snowhill Plaza would replace a vacant commercial property acquired by the duo last year.
The tower will become a fresh addition to the emerging cluster of taller developments in Birmingham City Centre.
Brad Burridge, Senior Development Manager, HUB, said: “Our aim is for 2 Snowhill Plaza to provide high quality homes in the midst of one of Birmingham’s busiest commercial districts, giving residents easy access to all that the city has to offer.”
HUB’s current projects include a major mixed-use scheme in Maidenhead town centre, a creative hub in Canonmills, Edinburgh, the regeneration of a six-acre site in Digbeth, Birmingham which secured planning permission in December 2020.
The building’s plinth will be glass reinforced concrete