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Echelon Masonry, Oldcastle APG’s flagship masonry brand, is now available in western Canada. Building on its foundation with predecessor Expocrete’s longstanding local relationships and regional expertise, Echelon Masonry is seeking to strengthen access to innovative masonry solutions for contractors, architects, designers, and specifiers throughout the region.
“We have established our longevity and expertise in western Canada with Expocrete, serving as a cornerstone for the evolution of Echelon Masonry,” says Jesse Blanchard, president of Oldcastle APG Canada West. “Paramount to our success is maintaining our Canadian roots with local manufacturing and local service delivered by local team members.”
The move brings together the strength of Oldcastle APG’s North American and Canadian resources including a global R&D network, advanced manufacturing facilities and excellent training with a continued focus on regional development and customer service.
“We take great pride in our understanding of what our customers need and expect, and that we can continue to manufacture and deliver locally made products that support their projects and specifications,” adds Blanchard. “With these additional resources, we will be able to provide those customers with the next generation of durable, safe masonry solutions that meet the Canadian stamp of approval.”
Echelon Masonry is part of Oldcastle APG’s family of signature brands, offering a comprehensive portfolio of masonry veneers, architectural masonry, insulated wall systems, and structural brick across North America. Through Oldcastle APG University, the brand also provides accredited continuing education courses tailored to contractors, architects, and design professionals, alongside tools like the Masonry Visualizer to streamline the design process.