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Talking Points
Rona is revamping its paint selection in collaboration with Canadian Industries Limited (CIL) to introduce RonaPro by Dulux, a new professional-grade paint brand tailored for contractors. The initiative aims to simplify paint choices for customers while delivering consistent performance and value.
Doug Young, chief merchandising officer at Rona, emphasized the importance of this partnership, stating it enhances the product range for professional customers. The new line features four quality tiers, offering various sheen, tintable bases, and sizes to meet diverse needs.
Additionally, Rona is streamlining its Sico assortment, launching Sico Scuff Guard, an interior paint designed for high-traffic areas with superior scuff resistance and durability.
- Rona partners with CIL to launch RonaPro by Dulux.
- The new line offers four quality tiers for professional painters.
- Sico Scuff Guard targets high-traffic commercial and residential spaces.
This development is significant as it enhances product offerings for professionals in the Canadian market, ensuring they have access to high-quality paint solutions.
In collaboration with its vendor partner, Canadian Industries Limited (CIL), Rona is revamping its paint assortment to focus on Sico and RonaPro by Dulux, a new Canadian paint brand tailored to the needs of professionals.
“By partnering with CIL and leveraging the strength of Canadian brands Sico and Dulux, we are making it easier for customers to choose the right paint. By launching RonaPro by Dulux, we are providing a great addition to our assortment and delivers professional grade quality paint at great value for our Pro customers,” said Doug Young, chief merchandising officer at Rona.
The new paint line aims to deliver consistent performance and strong value across a range of products, helping painters complete their tasks efficiently and with confidence. It features four quality tiers to offer the right range of sheen, tintable bases and size formats for varying needs.
“We are proud to partner with Rona to bring RonaPro by Dulux to market,” said Tim Fisher, co-president of retail for CIL. “Drawing on the expertise of Dulux, this partnership combines Rona’s retailer strength in serving pros with our deep understanding of the needs of painters, expanding access to tailored solutions for professional painters across a broader range of products sold exclusively under the RonaPro by Dulux brand.”
Rona is also introducing a streamlined Sico assortment designed to make it easier for customers to select the right paint for their projects. As part of this evolution, Rona will introduce Sico Scuff Guard this season, an interior paint engineered for high-traffic, high-visibility commercial and residential spaces. It’s designed for superior scuff resistance while combining excellent hiding and application properties with remarkable durability.