A Useful Guide to SWOT Analysis
A guide to SWOT analysis.
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Full Description
The goal of this Useful Guide is …
- To introduce SWOT as a useful strategy tool,
- To help you carry out a SWOT analysis that is robust and relevant,
- To guide you around its pitfalls, so that you can create a strategic direction for you or your organisation.
This Useful Guide is a book about SWOT as a strategy analysis tool; it is not a Useful Guide to Strategy; that is a separate subject. A future Useful Guide is expected to cover a wider view of strategy.
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